It’s funny the reactions I get from people when I ask if they’re on Facebook.  I either get “HECK NO!!!  I’ll never be on Facebook it’s a complete waste of time” or “I love Facebook, I can’t image life without it.” or “I’m not on Facebook anymore.” In previous Personal Marketing Workshops I used to share Facebook as an informal network that allows friends & family to connect.  It wasn’t until just a few months ago that my viewpoint has expanded to see the big picture Facebook plays in Customer Relationship...

Some people are prejudiced against Facebook. They have a pre-conceived notion that it’s all a waste of time.  While it is true that a lot of people might spend excessive amounts of time on it, Facebook can be an effective social networking tool.   4 reasons to use Facebook It is one of the main methods of communication people use today. people have communication options post a public message on their own wall share pictures or videos post a message on a friend’s wall post an announcement or invitation comment on a post send a direct message – like email but...

Have you ever started a project and failed to finish it?  Many times you think you have great explanations for why you have not completed your projects.  The truth is most of these explanations are really excuses. This post is going to discuss some action items you can take to ensure project completion. Action items to ensure project completion: Commit to finishing your projects A significant step towards finishing a project is to make a conscious decision to complete it. You need to increase the priority you give to your unfinished projects. Focus Choose which project you will...

Facebook has helped many people get back in touch with old friends and colleagues.  It helps us keep up to date on family news.  I don’t hate Facebook. I just think some aspects of Facebook has taken over our lives. Not in a good way either. I see people spending way too much time Playing Facebook Apps. They spend way too much time living in their virtual worlds. I think the time is right to reclaim more of our life back. What can we do to reclaim our life? Every time we have to click and wait for something to happen we lose a little bit of time. Each second wasted is time lost. We...

Some of you might be saying, well of course Store layout and traffic patterns affect sales.  I usually think of store layout in terms of placing items where you want your customer to be.  But, I never really thought about how a store layout can affect foot traffic until, I saw it with my own eyes.  Of course this was a simulation in a Facebook application called Café World. Café World allows you to layout your own Café.  You place the stove where the cook prepares the food, where the serving tables are and where the customers eat.  If you have a good layout, the cook is efficient, the...