What is Personal Marketing and why is it important?
Before we define Personal Marketing, we need to define a marketing term called the Marketing Mix.
Main Entry:
marketing mix
Part of Speech:
n
Definition:
the elements of marketing that can be used by a company to influence consumers to purchase goods or services
“Marketing Mix.” Dictionary.com’s 21st Century Lexicon. Dictionary.com, LLC. 31 Aug. 2009. <Dictionary.com http://dictionary.reference.com/browse/Marketing Mix>.
In other words, the Marketing Mix is a mix of 4 factors (Product, Place, Price,...