I recently became aware of an business searching website that helps people find trusted businesses near their location. The name of the service is called Thumbtack.com. Their business uses a trust based point system using various trust criteria such as verification of email, phone, website, background checks, customer recommendations to name a few. They also provide a platform for  businesses to share about their services and what differentiates them from other businesses providing the same service. I was so impressed by their service that I decided to list my business with them.  The...

My Business Card Journey Most people know they need a business card to help their contacts remember who they are and what they do.  Many times, they get the help from an online business card service like  www.vistaprint.com because it’s FREE or virtually free for their basic designs.  Usually, you end up paying more for some extras like double-sided printing, glossy finish, card stock, etc. My first batch of business cards I ever did was 250 personal business cards.  I started out with their standard template, then I customized it.  Some people might say I went a little overboard...

Most organizations create a monthly newsletter to share recent activities, resource needs and upcoming schedule.  They usually create their newsletter as a pdf file to ensure their audience will be able to read it on whatever computing platform they’re using. PDF stands for Portable Document Format. Most people will recognize these documents since you need Adobe Reader installed on your computer. Once a newsletter has been created the organization needs to get the word out to their audience.  That’s where many organizations turn to an email marketing solution like Constant...

It’s January, the beginning of a new year.  It’s the time of year when many people all over the world reflect on their achievements; what they did or meant to accomplish. They talk about making New Year’s Resolutions.  For a month they talk of dreams, goals and plans to achieve those goals. Before you go making any resolutions yourself, make sure you have proper focus. What you should know: My Vision – Where I want to be. My Mission – Who I am and the goals to help achieve my Vision. Questions to ask yourself: Do I have a clear Vision of where I want to...

It’s funny the reactions I get from people when I ask if they’re on Facebook.  I either get “HECK NO!!!  I’ll never be on Facebook it’s a complete waste of time” or “I love Facebook, I can’t image life without it.” or “I’m not on Facebook anymore.” In previous Personal Marketing Workshops I used to share Facebook as an informal network that allows friends & family to connect.  It wasn’t until just a few months ago that my viewpoint has expanded to see the big picture Facebook plays in Customer Relationship...