Most of the time, we get only one chance to make an impression on someone.  It might be a brief introduction at a social event, in a meeting, at a conference, or while on vacation.  If you were interesting to them and made a good first impression, they will usually ask you for a business card.  You have business cards right?

Second Impression

Your business cards are your chance to make a lasting impression.  After you part company, how will they remember who you are?  They will probably remember what you do, but it’s up to you to leave them a little marketing document called the business card.  Later, they will be able to recall not only who you are and what you do but how your skill set fulfills a need they have.

What’s on your business card?

Your card is a marketing document about who you are and how to get in touch with you.  It is an extension of your personality, your personal brand. 

Your business card should have at least:

  • Your name
  • Occupation
  • Contact information
  • Marketable skills/services
  • LinkedIn address

How to make an impression

The most important thing to remember is that getting a business card in the hands of your network will increase the number of eyes that will see your brand.  They can always share your card with someone they know who could utilize your skills and services.  Without a business card, you might not get that opportunity to make an impression.

Business cards are relatively inexpensive today.  There is no good excuse for not having some made.  Tell your accountability partners that you are going to make a commitment to order business cards within 7 days and have them hold you accountable for getting it done within a week.  I ordered my cards through It was hard to make a commit to a business card design, but I did it anyway, because I promised my accountability partners that I would get it done.

Now I am prepared to share my business cards with people I’m networking with.