I teach a two part workshop called Personal Marketing Workshop on a regular basis. During the first workshop we do several exercises to help the attendees figure out what their Career Vision should be. During the second workshop we do more exercises to help the attendees figure out where they are in the Job Market and how they need to position themselves to compete with others in their field of expertise. One of these exercises is the SWOT analysis.
Strengths – Preceived strengths you have over your competition
Weaknesses – Perceived weakneses that your competition...