Words of Wisdom by MrWes

Personal Brand Strategy

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by

Wes Johnson
in ,

In yesterday’s blog, we talked about your Personal Brand.  In this blog I present an action item list to help you develop your Personal Brand

My Personal Brand Strategy:

  • Define my Message
    • Develop my Core Values
    • Develop my Career Vision
    • Develop my Career Mission 
    • Develop my 30 second Elevator Speech (30 second me)
  • Define my Graphic Image
    • My theme
      • My Font
      • My color scheme
    • My Logo (Picture)
  • Define myPersonal Image
    • My Appearance
      • Well Groomed
      • Professional Attire
  • Define my Paper Image
    • Develop my Resume
    • Get Business Cards printed
  • Define my Web Presence
    • My email address
      • Should add to my professional credability
    • My email signature
      • Advertise my  message everytime I communicate with others via email
    • My Brand Name
      • Develop Your Brand Name (Usually your name if it’s unique, or a nickname)
      • Obtain domain(s) from domain registrar, I use GoDaddy.com
      • If you choose to establish your domain, consider getting the main TLD (Top Level Domains) like .com, .net, .org, .info.
      • This will help ensure only one perceived message related to a domain name.
    • My web image – Gravatar.com
      • When you comment on forums or blogs, your Gravatar image is associated with your email.  Which is associated with your name.
    • Social Networks
    • My website
      • Not essential but a place to Advertise my profile, my resume, my message to potential customers

This list will get you started with your Personal Brand.  The more time you spend developing your Personal Brand the more you will understand the importance of your message, your image and protecting your reputation.