Category: Branding
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Finding the right WordPress Theme
Choosing a WordPress theme is a very formidable task. Not only do you have the challenge of finding something that looks good to you, but you also have to worry about whether your viewers will appreciate it. Your big question should be, “does this theme represent the brand I am trying to promote to my customers?” Here are a few things to consider when…
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Your Web Presence – Is it unique or generic?
A big part of Personal Marketing is promotion. As you may have read in “Personal Marketing (Promotion)” I suggest that part of promoting yourself involves posting to a blog or participation in forums and commenting on blogs. As you start participating in discussions on the web you will start to get noticed. How are you…
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Plan ahead when developing your Personal Brand Name
When you develop your Personal Brand, the Name you use is one of your most important assets. Many people have unique names and have little competition for the use of their name. Wes Johnson is my name. Both names, I have discovered, are pretty popular. If you’ve ever done a Google search on the name…
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Personal Brand Strategy
In yesterday’s blog, we talked about your Personal Brand. In this blog I present an action item list to help you develop your Personal Brand My Personal Brand Strategy: Define my Message Develop my Core Values Develop my Career Vision Develop my Career Mission Develop my 30 second Elevator Speech (30 second me) Define my Graphic Image My theme My…
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Personal Brand
What is a Personal Brand? Business Definition: Personal Brand the public expression and projection of an individual’s identity, personality, values, skills, and abilities. The idea of personal branding has evolved by applying the concept of a product brand or a corporate brand to an individual person. <Dictionary.com http://dictionary.bnet.com/definition/personal+brand.html>. Last week, I wrote a series on…