Category: Blog
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Personal Marketing (Promotion)
Now that we have defined the Product, Place, and Price we can focus on Promotion. What is Promotion? A quick look in a dictionary tells us that Promotion is the act of Promoting or to Promote Main Entry: Promote Part of Speech: verb Definition: help, advance Synonyms: advertise, call attention to,…
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Personal Marketing (Price)
Now that we have defined the Product & Place, we can start defining the Price you can charge for your services. How Much We have already defined what the product is. Your unique skill-set and experience is worth something on the job market. But how much is it worth? Where can you research this question? salary.com…
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Personal Marketing (Place)
In yesterday’s blog, we covered the importance of defining the Product “YOU”. For the sake of argument, we’re going to say that you are selling your services. The employer is going to exchange currency for your services. Your services are your time, knowledge, creativity and experience. Since we know what we’re going to sell, we…
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Personal Marketing (Product)
In Personal Marketing (Introduction) the concept of the Marketing Mix was introduced. The first part of the Marketing Mix is Product. Before we can even start to think of how we’re going to market a product, we need to determine what the product is. The Product is YOU Have you ever stopped for a moment and evaluated who you…
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Personal Marketing (Introduction)
What is Personal Marketing and why is it important? Before we define Personal Marketing, we need to define a marketing term called the Marketing Mix. Main Entry: marketing mix Part of Speech: n Definition: the elements of marketing that can be used by a company to influence consumers to purchase goods or services “Marketing Mix.” Dictionary.com’s 21st Century Lexicon.…