Last year, as many newspapers, magazines and tabloids have pointed out, was filled with a lot of insignificant negative things. As I write this post, I’m trying to remember the remarkable things that occured in 2009. I can think of a few remarkable events Presidential Inauguration, US Airways Flight 1549, and the Recession. I remember a few remarkable people Obama, Kennedy, Michael, John & Kate plus 8, Octomom, and Tiger. Thankfully, most of the negative press has died down. Of course, it will be brought up again as this decade comes to a close. In the latter part of 2009 I saw some remarkable deals in consumer electronics; affordable Blu Ray, affordable GPS.
I just finished reading Purple Cow: Transform Your Business by Being Remarkable by Seth Godin author of Permission Marketing.
In Seth’s book, he talks about the Purple Cow as something that people talk about and shared with other people. In otherwords, something that is remarkable or visible in a good way. He discusses how companies promoted their products in the past and why that used to work, but doesn’t now. He talks about what companies should be doing to compete in today’s market. Throughout the book are loads of case studies of companies that successfully created Purple Cows.
Can you think of any person, event or product in 2009 that was truly remarkable? A Purple Cow.
As we reflect on how our lives were spent in 2009 I hope we will consider ways that we can become or create Purple Cows in 2010.