My Personal Brand
Over the past couple of days, I’ve been working on my Personal Brand. Today, I was ready to commit my logo, domain name & twitter reference, to a local embroidery company. I was hoping to get some shirts embroidered with the font you see here. As I had mentioned yesterday, I had already spent a bit of time going through 117 variations. We finally settled on this arrangement.
A few days before, I had talked with one of the owners about the cost of embroidering. The charge is usually by the number of stitches. There was no mention of any issues with fonts, so it didn’t occur to me that there would be any problems. I bought a couple of shirts today and brought them in for the embroidering job.
I don’t know if new embroidery machines are like this now, but it appears that the machine this company is using, has proprietary fonts. None of the Font names matched. A form of copy protection? Or some form of future revenues? I guess it does understand True Type fonts, but none of the fonts matched my preferred font for my logo.
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