In August 2009 I mentioned that Blu-Ray players were starting to drop in price to under $100. Already there have been a few instances of this happening since Father’s Day 2009. The question is will there be any for this Christmas?

The answer is yes, there will be a few that I know of. Some of them are online deals and others may be at a store near you.

According to Black-Friday.net one  major chain I know will be carrying sub $100 Blu-Ray players are:

  • Best Buy – Insignia ($99.99)
  • Meijer – Sylvania ($89)
  • AAFES – Sharp Aquos ($99)
  • onsale.com – Magnavox ($89.99)

Some other places are carrying sub $150 Blu-Ray players:

  • Costco – Philips ($139)
  • Sears – Samsung ($149.99)
  • Sears – Sony ($149.99)
  • Sears – Samsung ($149.99)
  • Radio Shack – Samsung ($149.99)
  • Best Buy – Samsung ($149.99)

The are many Blu-Ray players that have fallen below $150.  Okay, so we all know it’s psychological pricing, just 1 penny below $150, but it’s still technically < $150.

So, the question for this season is do you fight the crowds for a Blu-Ray player under $100 or would you rather pay $50 more for the convenience of not fighting the big lines?